Hale Fire & Rescue Equipment

campaign / Print Ads / brochures

Refresh the look of Hale Fire & Rescue’s collateral. Design a print ad series for national trade publications that will stand out from the rest of the crowd.


A new clean and modern look was established using industrial looking graphics and bold colors, for most of the company’s brochures and supporting collateral pieces. The ad series portrays the firefighter as “The Hero” who depends on his equipment – being one in the same. The Pumper is the heart of the hero and the Ultraview display is the intelligence of the hero.


The ad series is new – please check back for results.